hey are you guys open right now?
2:14 AM

Every DM answered. Even at 2am.

Replied in 3 seconds

DM DESK is the AI front desk for Instagram. It answers every message in your brand's voice, books the table, holds the pair, and hands off to you only when it matters.

Built and proven inside Hidden Hype Boutique, a Bay Area streetwear retailer at Serramonte Mall in Daly City. Now onboarding local restaurants, retailers, and salons.

Customers message when they think of you. Not when you're free.

Your inbox fills up during the lunch rush, after close, and at midnight. Every message that sits there is a sale that walks to whoever answers first.

An example day at a busy restaurant15 of 18 messages wait for a reply
Store openDMs arriveStaff free
6am9am12pm3pm6pm9pm12am3am
Someone could replyMessage waitsStaff has a free minute

After close

A third of the questions land when the lights are off. By morning, they already ordered somewhere else.

During the rush

The busiest hours for customers are the busiest hours for your team. Nobody has a hand free for the phone.

First reply wins

People ask three shops the same question. The one that answers in seconds gets the visit.

Send it a message.

Pick a business and ask what a real customer would. Try something it shouldn't answer alone and watch it hand off.

Try asking

Demo businesses with sample details. Your agent learns your real menu, products, prices, and policies.

SH
Saffron HouseUsually replies instantly
Hi, welcome to Saffron House. Ask me about hours, reservations, delivery, or the menu.

Live in days, not months.

No new apps for your staff. No scripts to write. We set it up with you and it keeps learning.

  1. Connect your Instagram

    We link your business account in one short setup call. Your team keeps using Instagram like normal.

  2. Teach it your business

    Menus, products, prices, hours, policies, and the way you talk. It learns all of it and flags anything missing.

  3. Go live with guardrails

    Replies start in seconds. You choose what it handles alone and what comes to you first.

Everything a great front desk does. For every DM.

Sounds like you, not a bot

It learns your tone from your own replies, so customers get a real answer instead of a ticket number.

Typical auto replyThanks for your message. A team member will respond within 24 to 48 hours.
DM DESKYes, we're open till 10 tonight. The lamb plate is back too if you're coming by.

Catches the sale

Takes reservations, holds items, and collects contact info mid chat.

New reservation request
Party
6 guests
When
Friday, 7:30pm
Name
Jess M.

Knows when to step back

Complaints, refunds, and custom deals go straight to you with the full conversation attached.

Handed off to youA customer says their order was wrong. Tap to take over the chat.

Every location, every schedule

Hours, stock, and holiday closures stay accurate for each store.

  • San Jose11am to 10pm
  • San Francisco11am to 11pm
  • Los AngelesClosed Monday for holiday

You set the rules. It follows them.

Decide exactly what DM DESK can handle on its own. Jump into any chat and it steps aside instantly.

  • Answer common questions automatically
  • Take reservations and hold items
  • Reply after hours
  • Ask me before offering discounts
  • Send complaints straight to me
  • Pause when I jump into a chat

Priced for local businesses.

One month of missed DMs costs more than a year of DM DESK.

Starter

$149
per month
  • 1 location
  • Instant replies to common questions
  • Reservation and lead capture
  • Handoff alerts to your phone
  • Email support
Book a demo

Growth

Most popular
$299
per month
  • Up to 3 locations
  • Everything in Starter
  • Custom brand voice training
  • Custom handoff rules
  • Weekly top questions report
  • Priority support
Book a demo

Multi location

Custom
for 4 or more locations
  • Unlimited locations
  • Everything in Growth
  • Dedicated onboarding
  • Playbooks for each location
  • Monthly strategy review
Talk to us

Setup included on every plan. Month to month. Cancel anytime.

Questions owners ask us.

Will customers know they're talking to AI?

That's your call. It writes in your voice, and you can add a short note that replies are AI assisted. Anything it isn't sure about goes to your team.

What happens when it doesn't know an answer?

It never guesses. It tells the customer someone will follow up, collects their details, and sends you the conversation so you can reply in one tap.

Is it safe for my Instagram account?

DM DESK connects to your Instagram business account through Meta's messaging tools for businesses. No password sharing and no scraping.

How long does setup take?

Most businesses go live within a week. We handle the setup with you on a short call and tune replies during the first days.

Can I jump into a conversation myself?

Anytime. The moment you reply in a thread, DM DESK pauses on that chat so you and the customer are never talking over each other.

Does it work for multiple locations?

Yes. Each location gets its own hours, stock, and policies, so a customer in Los Angeles never gets San Jose hours.

Stop losing sales in your inbox.

Book a 15 minute demo. We'll show DM DESK answering real questions about your business.